Case Study: Traficare’s SEO Strategy for Optimizing WebEyeCare’s Content Using Wordibo
Introduction
Back in January 2023, WebEyeCare, a leading contact lens retailer in the United States, has experienced a dramatic traffic decrease due to Google’s Helpful Content Update from August 2022. Their site traffic grew from 17,688 visits in August 2022 to 7,040 in January 2023 – more than 60% lost in just a short amount of time.
WebEyeCare was attempting to regain traffic and be back in the Top 3 on Google — but above all, they wanted their content to satisfy all the new SEO standards. For these reasons, they assigned this project to Traficare to handle their site’s SEO. The project demanded tons of new material and content improvement and after testing several advanced systems and services for generating content, they found one specific solution that could support them — Wordibo.com.
Here’s a detailed case study on how Traficare used Wordibo to help WebEyeCare gain back traffic, rank better and optimize the content on their website.
Objectives
Challenge
WebEyeCare was crashing traffic due to Google’s Helpful Content Update that penalized sites with useless, boring, or spammy content.
Goal
The main aim was to recover the traffic lost and enhance SEO ranking by optimizing content on the site in line with Google’s new requirements.
Specific Goals
🎯 Make content more relevant, accurate, and high quality.
🎯 Drive more website traffic and retrieve lost rankings.
🎯 Use SEO best practices (such as E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness) to build long-term success.
Approach
For this, Traficare used a structured and incremental process and implemented the content upgrades via Wordibo. This is how they laid out their approach:
Initial Audit and Content Analysis
The first step was conducting an audit of WebEyeCare website content with leading and reliable platforms like Ahrefs and Wordibo’s content analysis platform.
Key Problems Revealed:
⚠️ Poor depth in product descriptions and blog posts.
⚠️ Thin and redundant material over a bunch of pages.
⚠️ Old content that did not conform to SEO standards anymore.
⚠️ Missing E-E-A-T — Author bios, publication dates, citations, etc.
Content Transformation with Wordibo
Through Wordibo’s intuitive interface, Traficare began a massive content overhaul:
✅ Human-Style SEO-Standard Content: They updated and rewrote content to be more human and also naturally organic to Google’s algorithms.
✅ Real-Time Co-Editing: With Wordibo’s real-time editing tool, their SEO team worked alongside content writers and offered instant feedback and checked that the content was SEO and brand compliant.
✅ Attention to E-E-A-T: They also provided expert reviews and mentions to strengthen the authority and credibility of the site. In addition, they on-boarded Nadav Zelver, who has an experience in the glasses and eye care industry, to fact-check and also be behind the content by adding his author profile.
✅ Keywords integration: A great deal of effort was put into optimizing for WebEyeCare’s products, which included a lot of high-traffic keywords, while still being easy to read and helpful for customers. This was carefully done via Wordibo’s article management system.
Constantly Monitoring and Reporting
As a check on how the changes were working, Traficare keeps monitoring WebEyeCare’s traffic and keyword rankings.
✅ Monthly content analysis reports with Google Analytics & Search Console.
✅ Continuous content optimization was made using Wordibo’s platform based on the latest insights that were extracted from analytics and audit tools.
Key Performance Metrics (KPIs)
Traffic Growth
After the initial content overhaul, traffic to WebEyeCare began steadily increasing.
Before: 7,040 monthly visits (January 2023)
After: 32,311 monthly visits (October 2024)
Traffic Growth: 359.03% increase over 21 months.
Keyword Rankings
Several key product-related keywords improved their Google rankings.
Top 10 Rankings: Several high-value keywords related to contact lenses and eye care made it into the top 10 results on Google.
Bounce Rate and Dwell Time
In rankings of pages and sites, Google now looks at factors related to user engagement, such as bounce rate and dwell time. These are the elements that determine the level of satisfaction a site has with user. The lower bounce rate and longer dwell time usually signal to Google that the content is important and worth reading which may raise a site’s rank.
Before: High bounce rate due to content that is not helpful.
After: Decrease in bounce rate using fresher, more relevant content.
Challenges Faced
⚠️ Low Quality of Original Content: WebEyeCare’s previous content did not satisfy Google’s Helpful Content guidelines as it was mostly canned content. This carried a high potential of penalty.
⚠️ Page Structure: A majority of product pages lacked important SEO aspects like structured data and author info which affected their ranks.
⚠️ Time Sensitivity: As Google’s algorithms are constantly evolving, Traficare needed to implement improvements quickly before traffic is lost. This is why they regularly use Wordibo’s smart and intuitive platform for content improvements and updates.
Timeline
1. January 2023: Initial audit and identification of content issues.
2. February – March 2023: Content revision process using Wordibo’s platform.
3. April 2023: Early signs of traffic recovery as a result of content improvements.
4. September 2023: Major boost in rankings following Google’s August 2023 Core Update.
5. October 2024: Traffic reaches an all-time high of 32,311 visitors.
Visuals and Data
Traffic Growth Chart
Below is a line chart showing the significant growth in traffic from January 2023 (7,040 visits) to October 2024 (32,311 visits):
Keyword Rankings
A table showing the improvements in the number of keyword rankings before and after the changes:
| Top 1-3 | Top 4-10 | Top 11-20 | |
| August 2022 | 449 | 1551 | 4122 |
| September 2022 | 385 | 1481 | 3654 |
| October 2022 | 296 | 1348 | 3364 |
| November 2022 | 265 | 1341 | 3384 |
| December 2022 | 226 | 1209 | 3180 |
| January 2023 | 160 | 957 | 2309 |
| February 2023 | 136 | 1001 | 2569 |
| March 2023 | 183 | 1126 | 3171 |
| April 2023 | 219 | 1264 | 3039 |
| May 2023 | 239 | 1364 | 3243 |
| June 2023 | 273 | 1843 | 4526 |
| July 2023 | 256 | 1717 | 4279 |
| August 2023 | 241 | 1594 | 4206 |
| September 2023 | 338 | 1958 | 5549 |
| October 2023 | 344 | 1936 | 5783 |
| November 2023 | 355 | 2382 | 6517 |
| December 2023 | 390 | 2626 | 6428 |
| January 2024 | 414 | 2717 | 5986 |
| February 2024 | 388 | 2568 | 5516 |
| March 2024 | 325 | 2288 | 4976 |
| April 2024 | 279 | 1687 | 3741 |
| May 2024 | 352 | 1881 | 4396 |
| June 2024 | 445 | 2744 | 5745 |
| July 2024 | 511 | 3308 | 5763 |
Page Traffic Growth
Below is a line chart showing the significant traffic growth for WebEyeCare’s product page for the Acuvue Oasys 12-pack (https://webeyecare.com/acuvue-oasys-12-pack). Page traffic increased from just 234 in August 2022 to 701 in October 2024.
Content Comparison
Before Wordibo’s content optimization for WebEyeCare’s product page for Precision1 for Astigmatism 90-pack (https://webeyecare.com/precision1-for-astigmatism-90-pack):
After Wordibo’s content optimization:
Conclusion
This uplift in WebEyeCare’s traffic and ranking proves the importance of high-quality, human-like content created with Wordibo. Having targeted content that was expert-centric, and with the proper flow of writing, they were not only able to recover the traffic but significantly improved performance.
Key Takeaways
✅ Content is Everything: Creating content that adheres to Google’s guidelines can go a long way in increasing search results and traffic. This was easily achieved using Wordibo as the platform allows full customization in generating quality and informative content.
✅ Collaboration & Editing: Wordibo’s in-line, real-time co-editing features allows for SEO-friendly content at every stage of development. Wordibo team and SEO specialists can do full collaboration to generate the desired articles.
✅ Continuous Improvement: Since regular updates and refinements based on performance were needed to sustain and improve growth, optimizations and revisions can be done via Wordibo’s user-friendly and dynamic platform.
Would you like to experience the same life-changing impact for your site? Contact us now and learn how Wordibo can improve your content, increase traffic, and improve your rankings. So don’t waste time, make that next stage of your content marketing plan and start getting permanent results from Wordibo.